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smokers toothpaste
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible23.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£179K£179K/yr · 112K searches
Review moat
Okay3,978.89avg incumbent reviews — the moat a new listing must climb
Price range
Bad£2.04–£18.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£6.84avg listing price — sweet spot $15–$100
Growth
Bad-20.2%90-day search growth — must beat 0% to launch
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand