49
smart scales
Skip itA deep review moat (42,501 avg reviews) — this niche doesn't clear our bar today.
Avg price
Incredible£29.31avg listing price — sweet spot $15–$100
Price range
Great£9.00–£87.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Market size
Great£1.2M£1.2M/yr · 699K searches
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Review moat
Bad42,500.62avg incumbent reviews — the moat a new listing must climb