45
smart protein
Skip itSoft demand (-37.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£14.12avg listing price — sweet spot $15–$100
Review moat
Good839.89avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Price range
Okay£8.61–£19.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad£52K£52K/yr · 46K searches
Growth
Bad-37.0%90-day search growth — must beat 0% to launch