45
small toothbrush
Skip itPrices mostly outside the sweet spot ($1.15–$9.27) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,700.14avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
Avg price
Bad£4.50avg listing price — sweet spot $15–$100
Market size
Bad£43K£43K/yr · 80K searches
Price range
Bad£1.15–£9.27cheapest to priciest tracked listing — scored on the share inside $15–$100