51
small scissors
Worth a lookShows low returns (0.3%), but prices mostly outside the sweet spot ($1.17–$10.00) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,216.59avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Market size
Bad£94K£94K/yr · 173K searches
Avg price
Bad£4.64avg listing price — sweet spot $15–$100
Price range
Bad£1.17–£10.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand