46
small protein shaker
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,721.25avg incumbent reviews — the moat a new listing must climb
Price range
Bad£2.84–£18.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£6.22avg listing price — sweet spot $15–$100
Growth
Bad-19.0%90-day search growth — must beat 0% to launch
Market size
Bad£35K£35K/yr · 110K searches
Signals No Dominant Brand