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small ice packs
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Growth
Incredible+177.6%90-day search growth — must beat 0% to launch
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,392.68avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.88avg listing price — sweet spot $15–$100
Market size
Bad£32K£32K/yr · 59K searches
Price range
Bad£2.51–£14.23cheapest to priciest tracked listing — scored on the share inside $15–$100