38
small electric blanket
Skip itSoft demand (-56.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£17.42avg listing price — sweet spot $15–$100
Price range
Great£11.12–£28.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Okay3.0%return rate — above 5% kills the launch gate
Review moat
Okay2,500.23avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£19K£19K/yr · 40K searches
Growth
Bad-56.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand