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small condoms
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£2.88–£21.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,028.95avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.42avg listing price — sweet spot $15–$100
Market size
Bad£98K£98K/yr · 105K searches
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand