35
sls free toothpaste
Skip itPrices mostly outside the sweet spot ($1.80–$5.45) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,478.38avg incumbent reviews — the moat a new listing must climb
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-11.9%90-day search growth — must beat 0% to launch
Market size
Bad£50K£50K/yr · 111K searches
Avg price
Bad£2.92avg listing price — sweet spot $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad£1.80–£5.45cheapest to priciest tracked listing — scored on the share inside $15–$100