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slippery elm
Worth a lookShows low returns (0.1%), but soft demand (-16.5% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Review moat
Great302.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Good£12.33avg listing price — sweet spot $15–$100
Price range
Okay£5.23–£22.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£183K£183K/yr · 157K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-16.5%90-day search growth — must beat 0% to launch