50
sling
Worth a lookShows beatable incumbent ratings (4.1★), but prices mostly outside the sweet spot ($4.33–$18.41) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Good1,181.32avg incumbent reviews — the moat a new listing must climb
Market size
Good£301K£301K/yr · 485K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.0%return rate — above 5% kills the launch gate
Growth
Okay+9.6%90-day search growth — must beat 0% to launch
Avg price
Okay£9.29avg listing price — sweet spot $15–$100
Price range
Bad£4.33–£18.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand