45
sleeping tablets
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Market size
Good£762K£762K/yr · 966K searches
Review moat
Okay2,935.75avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.71–£20.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.40avg listing price — sweet spot $15–$100
Growth
Bad-34.4%90-day search growth — must beat 0% to launch
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand