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sleep oil
Skip itSoft demand (-28.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Okay£3.78–£25.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,654.83avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.35avg listing price — sweet spot $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad£60K£60K/yr · 77K searches
Growth
Bad-28.6%90-day search growth — must beat 0% to launch