52
sippy cup for adults
Worth a lookShows low returns (1.0%), but soft demand (-11.5% this quarter) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Review moat
Good659.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Market size
Okay£212K£212K/yr · 259K searches
Avg price
Okay£9.65avg listing price — sweet spot $15–$100
Price range
Bad£5.15–£17.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-11.5%90-day search growth — must beat 0% to launch