51
single tufted toothbrush
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($2.07–$11.16) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.7%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Good977.84avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£169K£169K/yr · 217K searches
Growth
Bad-12.7%90-day search growth — must beat 0% to launch
Avg price
Bad£4.38avg listing price — sweet spot $15–$100
Price range
Bad£2.07–£11.16cheapest to priciest tracked listing — scored on the share inside $15–$100