40
single blade razor
Skip itSoft demand (-33.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Okay3,925.43avg incumbent reviews — the moat a new listing must climb
Market size
Bad£96K£96K/yr · 92K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad£8.62avg listing price — sweet spot $15–$100
Price range
Bad£3.09–£18.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-33.8%90-day search growth — must beat 0% to launch