50
silicone scar gel
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.79avg listing price — sweet spot $15–$100
Market size
Good£522K£522K/yr · 312K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£7.84–£22.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,751avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.0%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand