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silicone lube
Skip itA deep review moat (25,499 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£5.81–£25.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.53avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay£175K£175K/yr · 129K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Review moat
Bad25,499.21avg incumbent reviews — the moat a new listing must climb