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52

silicone ear plugs swimming

Worth a look

Shows searches that convert (18.5% search→purchase), but a small market ($57K/yr) keeps it on the watch list.

Market size 14Growth 63Conversion 99Competition 31Returns 99Price range 39Avg price 23Brand share 30Review moat 43Quality gap 76

Conversion

Incredible18.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+41.3%

90-day search growth — must beat 0% to launch

Review moat

Okay2,193.56

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£4.01–£21.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Avg price

Bad£8.39

avg listing price — sweet spot $15–$100

Market size

Bad£57K

£57K/yr · 37K searches