59
silicone dressings for wounds
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Competition
Great39%top-5 click share — an open shelf
Review moat
Good822.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£3.89–£28.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.5%90-day search growth — must beat 0% to launch
Avg price
Okay£9.96avg listing price — sweet spot $15–$100
Market size
Bad£64K£64K/yr · 83K searches
Signals No Dominant Brand