56
shoulder support
Worth a lookShows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Price range
Good£5.50–£39.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Avg price
Good£13.52avg listing price — sweet spot $15–$100
Market size
Good£497K£497K/yr · 761K searches
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,916.89avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.0%return rate — above 5% kills the launch gate
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Signals Quality Gap