47
shoulder ice pack
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great£15.14avg listing price — sweet spot $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Price range
Good£9.42–£21.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+24.9%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,266.05avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad£36K£36K/yr · 35K searches