40
shaving stick
Skip itPrices mostly outside the sweet spot ($1.04–$10.94) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.1%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,957.73avg incumbent reviews — the moat a new listing must climb
Market size
Bad£96K£96K/yr · 128K searches
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Avg price
Bad£4.64avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
Price range
Bad£1.04–£10.94cheapest to priciest tracked listing — scored on the share inside $15–$100