53
shaving kit
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Good£14.71avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Price range
Good£9.08–£23.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£327K£327K/yr · 399K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Review moat
Okay3,213.59avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand