45
shaving gel
Skip itPrices mostly outside the sweet spot ($1.79–$12.22) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Market size
Good£462K£462K/yr · 624K searches
Growth
Okay+11.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,267.77avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand
Competition
Bad75%top-5 click share — a locked-up shelf
Avg price
Bad£5.96avg listing price — sweet spot $15–$100
Price range
Bad£1.79–£12.22cheapest to priciest tracked listing — scored on the share inside $15–$100