49
shaving cream
Skip itA deep review moat (4,914 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Market size
Good£331K£331K/yr · 466K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Okay+6.4%90-day search growth — must beat 0% to launch
Price range
Okay£1.89–£21.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.73avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,914.03avg incumbent reviews — the moat a new listing must climb