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52

shaving brush and bowl

Worth a look

Shows low returns (0.3%), but a small market ($33K/yr) keeps it on the watch list.

Market size 8Growth 25Conversion 64Competition 70Returns 98Price range 80Avg price 58Brand share 65Review moat 56Quality gap 43

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Price range

Great£5.37–£56.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Avg price

Good£12.92

avg listing price — sweet spot $15–$100

Review moat

Good1,255.11

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-0.9%

90-day search growth — must beat 0% to launch

Market size

Bad£33K

£33K/yr · 45K searches