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shakti mat
Skip itSoft demand (-27.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great£20.95avg listing price — sweet spot $15–$100
Price range
Great£10.57–£77.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good983.36avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Market size
Good£336K£336K/yr · 355K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-27.7%90-day search growth — must beat 0% to launch