66
sex toyscouples men & women
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Market size
Great£1.3M£1.3M/yr · 5.0M searches
Avg price
Great£17.77avg listing price — sweet spot $15–$100
Review moat
Great372.25avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Price range
Great£6.38–£41.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand