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sensory ear plugs
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Good£12.02avg listing price — sweet spot $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.76–£23.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad4,956.93avg incumbent reviews — the moat a new listing must climb
Growth
Bad-26.4%90-day search growth — must beat 0% to launch
Market size
Bad£32K£32K/yr · 73K searches
Brand share
Bad100%top-5 brand share — brand-locked demand