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sensitive toothpaste
Worth a lookShows searches that convert (19.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible19.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£1.6M£1.6M/yr · 1.6M searches
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,611.28avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Avg price
Bad£5.08avg listing price — sweet spot $15–$100
Price range
Bad£1.77–£16.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand