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sensitive mouthwash
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Price range
Good£1.95–£29.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,024avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.09avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£86K£86K/yr · 56K searches
Growth
Bad-27.2%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand