51
second skin
Worth a lookShows low returns (0.2%), but a concentrated shelf (top 5 take 75% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good780.83avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.34–£36.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+7.4%90-day search growth — must beat 0% to launch
Avg price
Okay£9.54avg listing price — sweet spot $15–$100
Market size
Bad£96K£96K/yr · 75K searches
Competition
Bad75%top-5 click share — a locked-up shelf