40
scream mask
Skip itSoft demand (-43.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£298K£298K/yr · 945K searches
Review moat
Okay1,694.05avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.10avg listing price — sweet spot $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Price range
Bad£5.82–£16.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-43.0%90-day search growth — must beat 0% to launch
Signals Out of Stock