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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 36Growth 61Conversion 82Competition 24Returns 100Price range 49Avg price 40Brand share 0Review moat 24Quality gap 53

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Growth

Good+37.4%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay£3.71–£25.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£10.81

avg listing price — sweet spot $15–$100

Market size

Okay£180K

£180K/yr · 188K searches

Competition

Bad71%

top-5 click share — a locked-up shelf

Review moat

Bad5,034.69

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand