50
scandinavian smiles toothbrush
Worth a lookShows beatable incumbent ratings (3.4★), but a small market ($15K/yr) keeps it on the watch list.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Review moat
Incredible90.69avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£23.64avg listing price — sweet spot $15–$100
Price range
Great£4.87–£48.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-30.4%90-day search growth — must beat 0% to launch
Market size
Bad£15K£15K/yr · 47K searches