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scalp massager
Skip itSoft demand (-32.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Good£361K£361K/yr · 769K searches
Price range
Okay£4.01–£25.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.36avg listing price — sweet spot $15–$100
Review moat
Bad20,446.95avg incumbent reviews — the moat a new listing must climb
Growth
Bad-32.4%90-day search growth — must beat 0% to launch