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sandalwood essential oils
Skip itPrices mostly outside the sweet spot ($3.85–$15.29) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,602.25avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.58avg listing price — sweet spot $15–$100
Market size
Bad£71K£71K/yr · 79K searches
Growth
Bad-25.2%90-day search growth — must beat 0% to launch
Price range
Bad£3.85–£15.29cheapest to priciest tracked listing — scored on the share inside $15–$100