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sandalwood diffuser
Skip itPrices mostly outside the sweet spot ($2.80–$16.69) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great224.39avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.01avg listing price — sweet spot $15–$100
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
Market size
Bad£62K£62K/yr · 73K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Price range
Bad£2.80–£16.69cheapest to priciest tracked listing — scored on the share inside $15–$100