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sage oil
Skip itPrices mostly outside the sweet spot ($3.40–$14.40) — this niche doesn't clear our bar today.
Conversion
Incredible17.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,001.4avg incumbent reviews — the moat a new listing must climb
Market size
Bad£92K£92K/yr · 77K searches
Avg price
Bad£6.77avg listing price — sweet spot $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-31.6%90-day search growth — must beat 0% to launch
Price range
Bad£3.40–£14.40cheapest to priciest tracked listing — scored on the share inside $15–$100