46
safety razor
Skip itBrand-locked demand (top 5 brands take 90% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£13.59avg listing price — sweet spot $15–$100
Price range
Good£1.77–£29.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay£222K£222K/yr · 599K searches
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Review moat
Bad4,871.05avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand