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rugby lifting blocks
Skip itSoft demand (-62.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Good638.43avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.78avg listing price — sweet spot $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Price range
Okay£7.54–£20.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad92%top-5 click share — a locked-up shelf
Market size
Bad£18K£18K/yr · 28K searches
Growth
Bad-62.6%90-day search growth — must beat 0% to launch
Signals Low Review Barrier