68
roll on wax
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great£18.19avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Review moat
Great475.18avg incumbent reviews — the moat a new listing must climb
Price range
Great£8.29–£34.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+57.2%90-day search growth — must beat 0% to launch
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Okay£137K£137K/yr · 225K searches