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remineralizing toothpaste
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Good£12.90avg listing price — sweet spot $15–$100
Market size
Good£402K£402K/yr · 174K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£6.18–£20.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad8,329.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.5%90-day search growth — must beat 0% to launch
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand