54
reed diffuser refill
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($3.27–$12.28) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,023.8avg incumbent reviews — the moat a new listing must climb
Market size
Good£403K£403K/yr · 719K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.06avg listing price — sweet spot $15–$100
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
Price range
Bad£3.27–£12.28cheapest to priciest tracked listing — scored on the share inside $15–$100