49
reed diffuser bottles
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible80.78avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.99avg listing price — sweet spot $15–$100
Price range
Okay£5.30–£22.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.4%90-day search growth — must beat 0% to launch
Market size
Bad£40K£40K/yr · 142K searches