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red yeast rice
Skip itSoft demand (-32.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Review moat
Good609.31avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.05avg listing price — sweet spot $15–$100
Price range
Good£7.92–£24.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Bad£97K£97K/yr · 64K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-32.6%90-day search growth — must beat 0% to launch