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red eye drops
Skip itPrices mostly outside the sweet spot ($3.26–$16.05) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay3,483.93avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Avg price
Bad£7.97avg listing price — sweet spot $15–$100
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
Market size
Bad£65K£65K/yr · 96K searches
Price range
Bad£3.26–£16.05cheapest to priciest tracked listing — scored on the share inside $15–$100