48
rechargeable heat pad
Skip itSoft demand (-49.0% this quarter) — this niche doesn't clear our bar today.
Competition
Great30%top-5 click share — an open shelf
Avg price
Great£18.65avg listing price — sweet spot $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good£5.83–£35.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Review moat
Good1,366.35avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£31K£31K/yr · 83K searches
Growth
Bad-49.0%90-day search growth — must beat 0% to launch